Regulatory viability, labeling, registrations and legislation intelligence across more than 120 countries. A reference in food export regulation, partner of Brazilian trade programs.
- VIABILITY
- LABELING
- REGISTRATIONS
- MONITORING
Regulatory consulting · food & beverage · since 2020
Your regulatory corridor into the Brazilian market.
Regulatory viability, Brazilian labeling, ANVISA & MAPA registration and factory compliance — under one lead. Into Brazil, and from Brazil to the world.
Markets we navigate
BrazilUSAEuropean UnionChinaMercosurLatin America
ANVISAMAPAFDAEU 1169/2011GB 7718MERCOSUL GMCCODEX
Two signatures, one delivery
Regulatory and factory under the same lead — because market entry demands both.
The market sells the report and the engineering separately. JMarona delivers both in the same project: the team that points out the requirement is the team that conducts the adequacy.
23 years of plant management in major food industries. Plant diagnostics, adequacy to international standards, operational excellence and industrial projects.
- PLANT DIAGNOSTICS
- FSMA / HACCP
- PROCESSES
- PROJECTS
The process
Five steps, from formulation to shipping.
Step 01
Regulatory Viability Study
SKU-by-SKU review · Positive lists · Clear verdict
See the service →Step 02
Requirements & Registrations
ANVISA / MAPA · Dossier & filing · Per-category pathway
See the service →Step 03
Compliant Labeling
Destination nutrition table · Approved claims · Final artwork
See the service →Step 04
Factory Compliance
On-site diagnostic · FSMA / HACCP · Adequacy plan
See the service →Step 05
Ongoing Advisory
See the service →
Portfolio
Services
SRV-01
Brazil Market Entry — Regulatory Viability
Before you ship a single pallet, know whether your product can legally enter Brazil — and what must change so it can.
SRV-02
ANVISA & MAPA Registration
Product and establishment registration with Brazilian authorities, handled end to end by a local regulatory team.
SRV-03
Brazilian Food Labeling
Compliant Portuguese labels for the Brazilian market — general and nutritional — built from your formulation, not translated.
SRV-04
Regulatory Intelligence Reports
Clear technical reports on what Brazilian regulation demands from your product category — before commercial decisions.
SRV-05
Factory & Process Compliance
Plant diagnostics and adequacy plans led by an industrial specialist with 23 years inside major food manufacturers.
SRV-06
Ongoing Regulatory Advisory
An annual hours package covering our full portfolio — your permanent regulatory arm in Brazil.
Markets
Every destination has a protocol. We speak all of them.
Social media
Regulatory affairs, explained on the feed.
Regulation changes, market alerts and behind-the-scenes — published first on Instagram.
@jmarona_consultoria
Para a indústria brasileira
Exportando alimentos do Brasil?
Viabilidade regulatória, rotulagem de exportação e registros internacionais — atendimento em português.
Frequently asked
Entering Brazil, answered
Do I need ANVISA or MAPA registration to sell food in Brazil?+
Most food and beverage categories require registration or notification with ANVISA (health surveillance agency) or MAPA (ministry of agriculture) before entering the Brazilian market. The pathway depends on your product category — we assess it and conduct the entire process locally, in Portuguese.
What are Brazil's food labeling requirements?+
Brazilian labels must be in Portuguese and follow local rules for ingredient lists, nutrition tables and front-of-pack warnings — which differ substantially from EU and US formats. A compliant label is built from the formulation up, not translated.
Can my product formulation be sold in Brazil as it is?+
Not necessarily. Brazil maintains its own positive lists of additives and usage limits. An ingredient approved in the EU may be restricted here. A regulatory viability study answers this question before you invest in shipping and registration.
How long does it take to enter the Brazilian market?+
It varies by category and registration pathway — from a few weeks for exempt categories to several months for registered products. A viability study gives you a realistic timeline for your specific product.
Do you work in English?+
Yes. International clients are served in English end to end, while all filings and communication with Brazilian authorities are handled in Portuguese by our team.
Next step
Tell us about your product. We'll map its way into Brazil.
Talk to a specialistEnglish-speaking team · Itajaí, Santa Catarina — Brazil