International Regulatory & Industrial Solutions · since 2020
Regulatory viability, Brazilian labeling, ANVISA & MAPA registration and factory compliance — connecting market requirements to the reality of the plant. Into Brazil, and from Brazil to the world.
Markets we navigate
FoodBeveragesSupplementsIngredients
Two specialties, one strategy
JMarona connects regulatory strategy to industrial reality. We identify the requirements of the destination market and, when necessary, also lead the diagnostic and adequacy of processes and plant to meet them.
Founder and senior consultant in international regulatory affairs. More than 20 years in the food and beverage sector; leads regulatory viability, labeling, registration and international market access projects.
Senior consultant in processes, operational excellence and industrial performance. More than 20 years in the food industry; from plant diagnostics and adequacy to productivity, efficiency and loss reduction projects.
How we work
Five dimensions that intersect — not a queue. Regulatory identifies what the market demands; the plant is where the adequacy happens.
Dimension 01
Can the product access the market?
SKU-by-SKU review · Positive lists · Destination restrictions
See the service →Dimension 02
Which authorisations and registrations are required?
ANVISA / MAPA · Dossier & filing · Per-category pathway
See the service →Dimension 03
How must the product be presented in the market?
Destination nutrition table · Permitted claims · Final artwork
See the service →Dimension 04
Is the plant ready to meet the requirements?
Plant diagnostic · Processes and controls · Adequacy plan
See the service →Dimension 05
What has to change, and how does it turn into results?
Follow-up · Processes and efficiency · Operational excellence
See the service →Portfolio
SRV-01
Before you ship a single pallet, know whether your product can legally enter Brazil — and what must change so it can.
SRV-02
Product and establishment registration with Brazilian authorities, handled end to end by a local regulatory team.
SRV-03
Compliant Portuguese labels for the Brazilian market — general and nutritional — built from your formulation, not translated.
SRV-04
Clear technical reports on what Brazilian regulation demands from your product category — before commercial decisions.
SRV-05
From requirement to operation. Plant diagnostics that connect regulatory requirements to the industrial reality, with an action plan and follow-up.
SRV-06
From adequacy to performance. Process improvement, productivity and operational efficiency projects, led from the reality of the plant.
SRV-07
An annual hours package covering our full portfolio — your permanent regulatory arm in Brazil.
Markets
Reach
Regulators and reference bodies our projects deal with. Market-specific regulations live on the service and market pages.
ANVISA
Brazil
MAPA
Brazil
FDA
United States
USDA/FSIS
United States
TTB
United States
CFIA
Canada
COFEPRIS
Mexico
ANMAT
Argentina
INVIMA
Colombia
European Commission
European Union
EFSA
European Union
FSA
United Kingdom
GACC
China
SAMR
China
MFDS
South Korea
SFDA
Saudi Arabia
FSANZ
Australia / New Zealand
MPI
New Zealand
Social media
Regulation changes, market alerts and behind-the-scenes — published first on Instagram.
@jmarona_consultoria
Para a indústria brasileira
Viabilidade regulatória, rotulagem de exportação e registros internacionais — atendimento em português.
Frequently asked
Most food and beverage categories require registration or notification with ANVISA (health surveillance agency) or MAPA (ministry of agriculture) before entering the Brazilian market. The pathway depends on your product category — we assess it and conduct the entire process locally, in Portuguese.
Brazilian labels must be in Portuguese and follow local rules for ingredient lists, nutrition tables and front-of-pack warnings — which differ substantially from EU and US formats. A compliant label is built from the formulation up, not translated.
Not necessarily. Brazil maintains its own positive lists of additives and usage limits. An ingredient approved in the EU may be restricted here. A regulatory viability study answers this question before you invest in shipping and registration.
It varies by category and registration pathway — from a few weeks for exempt categories to several months for registered products. A viability study gives you a realistic timeline for your specific product.
Yes. International clients are served in English end to end, while all filings and communication with Brazilian authorities are handled in Portuguese by our team.
Next step
English-speaking team · Itajaí, Santa Catarina — Brazil
