JMarona — Food & Export Consulting

EU · 1169/2011

European Union

One bloc, 27 countries, one of the world's most mature frameworks.

  • EU 1169/2011
  • EFSA
  • Health Claims
  • Novel Food

In short

In the European Union, consumer information is governed by Regulation (EU) 1169/2011, with national layers per member state. Health claims go through EFSA, and ingredients without a European consumption history may fall under Novel Food rules. JMarona works both directions of this corridor: Brazilian manufacturers entering Europe, and European producers entering Brazil.

Regulation (EU) 1169/2011 governs consumer information across the bloc, with national layers per member state. Health claims go through EFSA, and ingredients without a European consumption history may fall under Novel Food rules.

We work both directions of this corridor: Brazilian manufacturers entering Europe, and European producers — olive oil, wine, dairy, specialty foods — entering the Brazilian market, with the project run in English.

The path into European Union

  • Viability per member statenational layers mapped
  • EU 1169/2011 labelingmultilingual where required
  • Claims reviewagainst EFSA criteria
  • European producers → BrazilANVISA/MAPA handled in English

Services for this corridor

Frequently asked questions — European Union

Does one approved EU label work across all 27 member states?

Regulation 1169/2011 harmonises the base, but member states keep national layers. Validation is done per country of sale, not for the bloc as a whole.

We are a European producer — can you handle our entry into Brazil?

Yes. Olive oil, wine, dairy and specialty foods enter Brazil through the same corridor: viability study, ANVISA or MAPA registration and Portuguese labeling, with the project run in English.