JMarona — Food & Export Consulting

SRV-01

Brazil Market Entry — Regulatory Viability

Before you ship a single pallet, know whether your product can legally enter Brazil — and what must change so it can.

In short

A regulatory viability study checks whether your product formulation — additives, preservatives, usage limits — is allowed under Brazilian rules before you commit budget to market entry. JMarona delivers a per-SKU verdict: viable, viable with adjustments, or not viable.

Brazil is one of the world's largest food and beverage markets, and one of the most regulated. We assess your product formulation — additives, preservatives, usage limits — against ANVISA and MAPA requirements and deliver a clear verdict: viable, viable with adjustments, or not viable. Before you commit budget, not after.

What you get

  • SKU-by-SKU formulation review against Brazilian regulation
  • Product category classification under ANVISA / MAPA
  • Additives and limits analysis (positive lists)
  • Viability report with a concrete adjustment roadmap

Who it's for

European and international producers — olive oil, wine, dairy, specialty foods — evaluating the Brazilian market.

Frequently asked questions

Can my formulation be sold in Brazil as it is?

Not necessarily. Brazil maintains its own positive lists of additives and usage limits, and an ingredient approved in the EU may be restricted here. The viability study answers this before you ship or register anything.

Why start with viability instead of finding an importer first?

Because regulation decides whether the product can enter at all. Commercial and logistics planning built on a non-compliant formulation is lost work.